A Guest Post from Indonesia

Yesterday I wrote a post about Save the Children’s new campaign on breastfeeding.

Today I’m absolutely thrilled to have a guest post on the blog from Tasya, an inspiring woman who works as the head of advocacy and legal division for an organisation in Indonesia called AIMI.

AIMI (the Indonesian Breastfeeding Mothers Assocation) is a group of mothers providing advice and support on breastfeeding through Facebook, Twitter and Blackberry Messenger. They provide a 24 hour hotline to support and educate women about the option of breastfeeding, and also use social media to gather evidence of marketing malpractices of breast milk substitutes, for example crowdsourcing photos of posters which break the breastfeeding marketing code of conduct.

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The Power of the First Hour

breastfeeding in the Philippines

When I started this blog, nearly two years ago, one of my very first posts was titled ‘Breast is Best, but there’s no need to keep shouting about it.’

I stand corrected.

Sometimes, it’s absolutely crucial to shout about it.

Not when you’re talking about the UK – where mothers can make an informed choice, and where babies are likely to grow up healthy and safe whatever choice they make – but in developing countries, where the choice can literally mean the difference between life and death.

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