A few weeks ago I wrote a post about the launch of Save the Children’s campaign on breastfeeding, and their report Superfood for Babies, which details some of the barriers to breastfeeding in the developed world.

The focus of the campaign has now shifted to concentrate on one of those barriers in more details; the marketing tactics of multinational breastmilk substitute companies.

Despite 30 years of guidelines, there are continued reports of some breast milk substitute companies marketing their products in an unethical manner.

You can read Save the Children’s full briefing on Nestlé and Danone here, along with this article in the Guardian from Zoe Williams which details the situation in Indonesia, but I also wanted to pick out a couple of things from the report that really shocked me and highlight them in a post. Continue reading →